Heights of Male Vanity??

A few days back, on my way home, I came across something strikingly funny! Plastered across the billboard was Mr. Upen Patel (and that explains why it caught my attention). No I don’t think Upen Patel is blog worthy, what was more eye-catching was the ad of the broadcast he is currently endorsing. Show name: Mr.Candy. Funny? It surely is, but what beats it is the even more hilarious tag line associated with it. It read, ‘Get intimate with your eye candy only on…’

Apart from total lack of ingeniousness by the creative and the marketing squads, what hit me was the realization that this stuff actually sells! That’s the nature of the supply-demand curve we had learnt, isn’t it? Initially the very idea of programs so lewd in nature, targeting the female audience, was repelling to me. But then why blame the crew and the hapless Upen Patel (who by the way can’t even dish out a proper sentence in his heavily accented drawling voice!). Poor guy is just catering to the “needs” of the whacko female populace.

Anyways so may be ‘Female Insanity’ would more befitting a title!